On 3/6/2015 in Skopje was held the Sixth event advisory for SMEs, organized by the Business Centre an Skopje Planning Region. The theme of this event was the Marketing, branding, innovation – the Netherland programs to support SMEs in Macedonia – EBRD and USAID support to SMEs.
This event, and the previous five, was aimed at developing favorable conditions for the business sector in the municipalities, increased investment and employment, efficiency of administration, adequate infrastructure and partnership with the industry as a key to improving the business environment.
The event addressed to companies Mrs. Rosalia Karchicka Vasilevska, Project Coordinator of the Business Center of Skopje Region and Mr. Mitko Aleksov, CEO of UCC.
Much of the audience through questions expressed interest in the presentation of Netherland programs to support SMEs in Macedonia and credit lines for energy efficiency EBRD WEB Seff 2 and also USAID financial support for innovation in SMEs.
Of particular interest was a special session of the educational part for employees in SMEs for marketing and branding, presented by prof. Dr. Iliana Petrovska from American College:
- How to create value for the potential customer by building a recognizable brand and by building positive, long-term profitable relationship with consumers;
- Marketing communication in the modern environment should be unique, differentiated and relevant to the target group;
There were asked a huge number of questions by 57 companies to the presenters, regarding current and available credit lines, special incentives and grants lines of energetic efficiency, the share of marketing and communication.